AI Insights · Timothy · January 2021
Q4 2020 UK Performance of Top Word Puzzle Games on Unified Platforms
An analysis of the UK's top word puzzle games on unified platforms in Q4 2020 reveals dynamic trends in downloads and user engagement. Sensor Tower provides further insights into these popular mobile games' performance.
In the final quarter of 2020, the word puzzle game category saw interesting trends in the United Kingdom on unified platforms. According to data from Sensor Tower, let's delve into how the top five games performed during this period.
Wordscapes by PeopleFun, Inc. experienced a notable increase in weekly revenue, growing from approximately $40K in late September to over $55K by the end of December. Downloads for the game surged in late October, reaching a peak of 67K, before stabilizing around 71K in the final week of December. Weekly active users showed an upward trend, with figures climbing from 335K in early October to nearly 399K by the year's end.
Scopely, Inc.'s Scrabble® GO - New Word Game saw its revenue fluctuate, ending the quarter with revenue of approximately $31K. Downloads peaked at 34K in the last week of December, while weekly active users experienced a dip in early December, followed by a recovery to 237K active users.
Zynga Inc.'s Words With Friends 2 Word Game maintained steady revenue, ending the quarter with around $24K. The game's downloads saw an increase in the holiday season, reaching over 21K downloads. The active user base showed a slight decline from 206K at the start of the quarter to 183K at its close.
Super Lucky Games LLC's Word Collect Word Puzzle Games witnessed consistent revenue, ending December with approximately $18K. The game's downloads peaked at 43K in the last week of December, and the number of weekly active users rose to over 180K, indicating a solid engagement rate during the quarter.
Lastly, Daily Themed Crossword Puzzles by PlaySimple Games Pte Ltd showed the most significant revenue growth, from just over $2K to $35K by the end of December. Downloads for the game skyrocketed during the quarter, reaching 90K in the week leading up to Christmas. The weekly active user count followed suit, rising sharply to over 151K.
For more detailed insights on these trends and other mobile app data, Sensor Tower's platform has the comprehensive analysis required for a deeper understanding of app performance.
